Our Team

See the guys who made this possible!

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Founder and CEO

Phil Croft

Phil spent 20 years in the corporate world in Business Development and Sales Management roles. Always keen to develop better ways of doing business, Phil enjoyed success in a number of roles winning national awards within Chubb Security and Southern Cross Austereo before entering a partnership in Boutique Corporate Advisory firm – Harvest Business Growth Partners. Phil has assisted dozens of “start-up” clients to de-risk their sales and marketing processes and find Investment. A keen mechanical designer in his spare time, Phil is the inventor of the Articulated Gaming Controller which has since been developed into the ProSteer. A husband and father to four boys, Phil enthusiastically leads his team of high quality professionals to realise the BoxDark vision.

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Co-Founder – Business Strategist

Fred Ottosson

A Business Owner, General Manager, and Project Manager for many major events – most recently the GC Commonwealth Games. Fred has the experience and ability to cut the wheat from the chaff when dealing with business implementation and planning. He is a Board member and invaluable Counsel for Phil and the creative and business teams in general. A conservative thinker with vast investment experience, Fred’s influence is a stabilising force in the fast moving, hectic world of a tech start-up.

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Design and Technical Lead

Chris Conway Lamb

A talented commercial designer and prototype technician, Chris leads our prototyping team and has achieved amazing results matching mechanics with electronics and bringing it all together in one simple, robust unit that is production ready. A key member of the BoxDark commercialisation team Chris brings the experience of many successful product launches with him. A husband and father of three, Chris is well connected and has a great ability to solve problems and just make things work, so much so that he is developing his own prototyping mill to assist other innovators achieve the great results he insists on.

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Co-Founder – IT/Firmware Lead

Nigel Cushing

Nigel is a technology professional and Coder with vast experience. Having worked for over 25 years with some of Australia’s largest organisations delivering great new interfaces for both staff and users with a strong focus on ease of use and functionality. Nigel now focuses his experience on leading our Firmware development. Husband and father of two, Nige (Aka SouthnComfort) is a keen gamer who is well recognised within the Australian gaming community and provides unique insights for our development team.

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Administration and Social Marketing

Rhonda Paterson

An office Administrator with experience helping start up companies establish and maintain quality systems, Rhonda keeps our day to day operations neat and tidy. Rhondas vast experience with Social Media Marketing makes her the ideal person to manage our outbound communications. Working closely with our Social Marketing Agency, Rhonda ensures all the latest ProSteer news gets to those that most want to know about innovative new hardware.